Even small businesses can have a big presence online these days. Building communities through platforms like social media and using digital marketing techniques to broadcast your name can quickly grow you a sizeable audience of both new and loyal customers.
The most amazing thing about these techniques is that they can be so easy! Spending just a few hours a week, you can build up a set of online assets that quickly allows your business’s reach to grow.
To help you understand all it takes to get your internet marketing for small businesses off the ground, take a look at the 4 most important activities that are worth investing in.
POSITIVE REVIEW GENERATION
If you are going to do just one digital marketing activity, then it should be increasing your volume of positive reviews on sites like Google and Yelp.
There are three big reasons for this:
- People trust and depend upon online reviews these days — 88% of consumers claim reviews affect where they decide to spend their money.
- Online reviews are becoming one of the most important ranking signals — The volume and quality of reviews you have can increase your ranking on search engine results listings, putting you above the competition.
- If you don’t take charge, somebody will — Unlike most other digital marketing activities, people can leave reviews for your brand on Google or Yelp without your consent. Even if you don’t have a website, you could have some bad reviews!
Generating a higher volume of positive reviews is as simple as asking. Most happy customers voice their opinion with their dollars, but if you remind everyone to leave a review through website slugs, automated emails and physical printed assets, you can quickly get more people saying nice things.
You should also monitor reviews for trends. These trends can influence policy changes that correct bad experiences and increase the chances that your customers are surprised and delighted. So, by making reviews more visible to customers and to yourself, you can quickly enhance your online presence.
SOCIAL MEDIA MARKETING
Social media isn’t just for cat videos and baby photos! People also use platforms like Facebook, Twitter and Instagram to discover new brands, discuss them with their friends and share interesting content.
If your brand does not have a presence in these activities, you could be missing out on a huge audience. 68% of U.S. adults use Facebook, and that number increases to 84% among people ages 18-49. Three quarters of Facebook users earn over $75k a year, and slightly more than that have a college degree.
You can harness the power of these huge audiences using targeted, paid social ad campaigns. For as little as a few dollars a week, you can use custom audience-building features to select the traits of your most lucrative customers and show ads to people just like them.
Social media posts, both paid and unpaid, can also amplify your marketing messages to make sure everyone knows about your next big sale, product launch or event. For these reasons, social media management is one of the fastest growing sectors of marketing.
EMAIL MARKETING
Who uses email anymore? Everyone! Chances are you do, too, and so should your business.
The days of spam are thankfully all but long gone, and instead, people opt for relevant, valuable emails sent from brands they know and trust. The most important function of these emails is to reconnect with loyal customers and remind them of how your business can help.
You can also update them on the latest blog post, promotion, event or campaign to keep your business at the top of their mind. These activities make email marketing a critical component of your overall customer retention strategy.
SEARCH ENGINE OPTIMIZATION (SEO)
SEO is a strategy where you use blog posts, strategic wording on web pages and a host of other tactics to increase the connection between your brand and a certain keyword. So, if you wanted your business to pop up near the top of a search engine when someone searches for “ice cream in Norcross,” you would use SEO tactics with an emphasis on those keywords.
Ranking on search engine results is important, too! People look for businesses near them on their smartphone all the time, and half of them end up visiting a store within the next day based on what they see.
Getting local SEO right involves more than just spamming keywords — which can actually hurt your ranking. But with the right techniques in place, consistent practices and a bit of patience, you can eventually watch your search engine ranking climb.
GET ALL THE SMALL BUSINESS INTERNET MARKETING SERVICES YOU NEED
Even though each of these activities can take just a few minutes a day, keeping up with it all and getting it right can overwhelm small business owners who lack the resources.
Fortunately, you can outsource these activities to an experienced small business digital marketing team at just a fraction of the cost of onboarding a new employee. You can also pick the exact services you need and leave off the ones you don’t.
See how easy it is to get started when you take a look at our internet marketing for small business services today!
The post 4 Internet Marketing Techniques That Work For Small Businesses appeared first on Optimized Scribes.
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