Writing a successful blog for your business can be tricky, especially if you don’t know the tools of the trade. You might write an awe-inspiring piece with well-crafted language and cheeky phrases, but if you aren’t using the correct tactics, the blog will flop.
All that time you invested into writing will feel like a waste because the blog will get lost in the world of the Internet, and no one will have the opportunity to read it. Have you noticed that a limited number of people are reading your posts? If so, here are some blog writing tips you can try to gain more views, increase the number of shares and, ultimately, draw in a larger following for your business.
Get to Know Your Audience
When writing blog posts, you need to consider who your audience is. Posting the right kind of content in the places that see the most traffic is vital to the success of the blog. So, you have to ask yourself: “What do my followers care about?” Answering this question is a great place to start when it comes to creating relevant content.
Of course, currently trending topics are always popular, but you also want to post blogs that are “evergreen.” Evergreen blogs are pieces of writing that will always be relevant. For instance, blogs about current events will be irrelevant in just a short period of time, but blogs related to the history of your business are evergreen, as their relevance will never change.
Utilize Your Keywords
Aside from defining your audience, you need to discover which keywords would prove to be most beneficial to your business. To gain more from your SEO, use long-tail keywords. These keywords usually consist of three words or more. By doing so, you specify exactly what your blog talks about, which will stand out to an audience that is looking for content related to that topic.
It might take some practice to weave these keywords into your blog writing seamlessly. If your keywords stand out awkwardly, your audience will recognize it, get annoyed and leave because they feel like they’re reading one giant advertisement. In addition, Google’s crawler spiders will be able to tell and will penalize you for it. Don’t let your keywords change the outline of your writing, either. Work your keywords into your topic, not the other way around.
Set Yourself Apart
If you want to stand out against your competitors, you need to choose a topic that hasn’t been covered by every other blog, but is also popular enough that people want to read it. If you write the same topic that a ton of other blogs have written, it’ll just get lost in the crowd.
When you’re brainstorming topics, conduct searches to see how much content already exists for those topics and related topics. What you’re looking for here is a topic that has enough search traffic to be valuable, but has yet to offer a good solution. It may take time to find a topic that fills an existing content gap.
Once you find your topic, see where the current content falls short. Then, see how you can approach it from a different angle or provide a new perspective to address the needs of the reader, whether that’s through more research or new information. Now you can develop and produce your content with a fresh take that hasn’t been done before.Have you noticed a drop in customer engagement with your blogs but aren’t sure how to fix it — or don’t have time to do so? If this sounds like you, Optimized Scribes can help. We have an experienced team to handle all your SEO and copywriting services, so you can be sure that your business is poised for success. Contact us today to learn more about our services and see what we can do for you!
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